Den-Tex Central, Inc, Denny’s Franchise Restaurants


Dawn Lafreeda, founder and CEO of Den-Tex Central, Inc., is one of the most successful restaurant franchise owners in the country.  Working her way up from waiting tables at Denny’s at 16, she currently owns 75 of their restaurants and employs over 2,800 in her multi-state operation.

During her career, Lafreeda has been featured in numerous publications, such as Entrepreneur, Food and Drink International, and Multi Unit Franchisee, among others.  She has received numerous business and service awards, including Working Woman 500’s Largest Women Owned Businesses in the Country,  Denny’s Operator of the Year, the Presidential Leadership Award from Big Brothers Big Sisters, Denny’s Developer of the Year, and the Anchor Award from Equality Texas.  She recently filmed a pilot for The Food Network in which she advises young restaurant owners on how to take their business to the next level.

Lafreeda is involved in her local community and supports Big Brothers Big Sisters, Juvenile Diabetes Research Foundation, Special Olympics, Family Endeavors, Equality Texas, Family Equality Council, and The Human Rights Campaign, among others.

Den-Tex Central, Inc. dba
Denny’s Franchise Restaurants
P.O. Box 690730, San Antonio, TX 78269