Fran Yanity is the President and COO of The PM Group, San Antonio’s largest advertising and marketing agency which recently celebrated more than 30 years in South Texas. The PM Group leads in award-winning creative, as well as results-driven media, print, promotional and digital marketing campaigns. Getting measurable results and developing business strategies matter most at the agency.
After realizing a void in the market for specific specialty marketing services, Fran launched Noisy Trumpet, an integrated digital and public relations agency in 2017, where she serves as President and CEO. With deep expertise in digital, web, social media and public relations, Noisy Trumpet is committed to staying abreast of the latest industry trends in order to identify new and innovative opportunities for clients. In both business leadership roles, Fran brings over 25 years of experience on both the agency and client sides of the business.
Fran’s professional background includes marketing strategy, branding, creative and media direction, account leadership as well as promotional development and execution. She has contributed to campaigns for major clients including Spurs Sports and Entertainment, Visionworks, Cotton Patch Café, CH Guenther, San Antonio Shoemakers, Stowers Furniture, HomeVestors, and SWBC, among others. Her industry experience includes sports marketing, multi-unit casual dining and fast food, eye care and medical, financial, nonprofit, retail and CPG, manufacturing and more across marketing disciplines.
The culmination of Fran’s professional career has helped her become a well-rounded leader who understands how to move the needle. She has a gift for understanding and identifying a client’s needs and thrives when enacting positive change to the bottom line. Finally, Fran most recently served as the 2018 chairwoman for the American Heart Association’s Go Red for Women movement and currently serves as a board member of SA YES and San Antonio Sports.